Social Marketing Toolkit

This resource is designed to build the capacity of change agents in local school communities to encourage school discipline reform by school and district administrators, school boards, and other policymaking bodies. It suggests ways in which advocates can raise awareness about the prevalence of, alternatives to and negative outcomes associated with the use of exclusionary discipline among a variety of constituencies such as parents, teachers’ unions, advocates, community based organizations, law enforcement and local business.  With social marketing materials such as infographics, the toolkit offers guidance on how to launch campaigns with the aim of improving the conditions for learning in schools, eliminating discipline disparities, stemming the pipeline to prison and encouraging the adoption of positive approaches to school discipline.

This toolkit:

  • Defines social marketing
  • Provides general resources on developing social marketing campaigns
  • Suggests effective social marketing strategies and practices
  • Recommends tools to help you develop marketing materials
  • Offers a repository of model social marketing campaigns, infographics, interactive visualizations, videos, presentations, and one-pagers developed to stem the pipeline to prison, reduce the number of students who are subjected to exclusionary disciplinary practices, increase the use of positive approaches to discipline in academic settings.

Addressing the Root Causes of Disparities in School Discipline

Developed by the National Center on Safe Supportive Learning Environments, this guide provides tools to assess and systematically address disparities in school discipline. It describes how to carry out a descriptive analysis of disparities in school discipline and how to conduct a root cause analysis to systematically address school-based factors that contribute to disparities.

NCSSD Conditions for Learning School Audit Tool to Address Discipline Disparities

Our Conditions for Learning School Audit tool offers district, school, parent and community group leaders an easy-to-use checklist to determine where their educational setting sits along a continuum of conditions for learning—from a highly negative and punitive school climate to a highly positive and supportive learning environment—based on objective, observable, and research-based criteria.

AIR Conditions for Learning Surveys

Since 2004, the American Institutes for Research (AIR) has been engaged in promoting the measurement of conditions for learning (CFL) in schools and the use of resultant data as part of a larger effort to improve and monitor school climate. AIR;s conditions for learning surveys for grades 2-4, 5-8 and 9-12 can help schools monitor student perspectives on school climate as well as measure the impact of school and district school discipline reforms. AIR‘s development of a school-based survey is one part of a comprehensive program to identify, measure, and report on school conditions that foster and promote student academic success and achievement. The survey can be used along with surveys of teachers, other staff, and partners, and in coordination with the collection of qualitative data, such as classroom observations and focus groups, to provide additional understanding of a school’s strengths and needs for improvement.